To read this content please select one of the options below:

Prepurchase Information‐Seeking for Professional Services

Jon B. Freiden (Associate professor of marketing in the College of Business at Florida State University where he teaches in the areas of promotion, consumer behavior and product management.)
Ronald E. Goldsmith (Associate professor of marketing in the College of Business at Florida State University. His research and teaching interests are in the areas of consumer behavior and marketing research methodology.)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1989

453

Abstract

States that marketers require a better understanding of the consumer decision‐making process for selecting services, particularly of the prepurchase information search for professional services which are often selected just after relocation to a new geographical area. Examines the findings of research on this topic, which looked at questionnaires returned by a sample of two hundred new residents about their use of information sources in choosing a professional service. Discusses the managerial implications for marketers of the results of the study, which confirmed the importance of personal sources of information in the search process and showed that most residents were happy with their choices.

Keywords

Citation

Freiden, J.B. and Goldsmith, R.E. (1989), "Prepurchase Information‐Seeking for Professional Services", Journal of Services Marketing, Vol. 3 No. 1, pp. 45-55. https://doi.org/10.1108/EUM0000000002481

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

Related articles