Attitudes towards Milk: A Canadian View
F.G. Crane
(School of Business, Dalhousie University)
T.K. Clarke
(School of Business, Sonoma State University, Canada)
150
Abstract
The results of a telephone survey of 803 households of a typical Canadian city concerning consumer usage and attitudes towards milk consumption are presented. Some implications for new and existing milk suppliers are drawn.
Keywords
Citation
Crane, F.G. and Clarke, T.K. (1989), "Attitudes towards Milk: A Canadian View", British Food Journal, Vol. 91 No. 9, pp. 6-9. https://doi.org/10.1108/EUM0000000002313
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited