Marketing and Libraries

Abstract

At a time when librarians are faced with greater and more diverse community needs, coupled with changes in technology and available resources, the development of a marketing approach should result in increased objectivity and responsiveness to individual needs. Marketing techniques are examined which should help librarians avoid the usual pitfalls and rescue difficult situations.

Citation

Shuter, J. (1989), "Marketing and Libraries", Library Management, Vol. 10 No. 6, pp. 27-30. https://doi.org/10.1108/EUM0000000000822