Marketing, Logistics and Inventory
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 May 1989
Abstract
Marketing and logistics management are strongly interrelated, since many of the factors that marketing may wish to use to achieve competitive advantage are logistical areas of responsibility. There are, however, some areas of logistical management concern, such as inventory cash flows, which are not currently addressed by marketing managers. Figures are provided to identify aspects of inventory management that marketing managers can use to improve their market planning.
Keywords
Citation
Scott, D. (1989), "Marketing, Logistics and Inventory", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 5, pp. 26-30. https://doi.org/10.1108/EUM0000000000321
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited