International Customer Service Demands a Total Effort
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 May 1989
Abstract
International customer service is critical to the successful maintenance of profitable relationships with customers. An overview of international marketing in general is presented, customer service is examined, and some customer service management suggestions are discussed. The latter, it is claimed, can provide the differential advantage for a firm to gain market share internationally and the solution to long‐term survival.
Keywords
Citation
Dempsey, W. and Lancioni, R.A. (1989), "International Customer Service Demands a Total Effort", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 5, pp. 6-9. https://doi.org/10.1108/EUM0000000000317
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited