The future prospects of Islamic banking in Tunisia: an empirical survey
Abstract
Purpose
The purpose of this paper is to examine the readiness of the Tunisian customers to adopt Islamic banking services, and the factors that might influence their decision.
Design/methodology/approach
A total of 100 questionnaires were randomly distributed to Tunisian banking customers. structural equation modelling and one sample t-test were subsequently applied.
Findings
The results revealed that the attitude dimensions have a significant impact on the Tunisian customers’ intention to adopt Islamic banking services. On the other hand, the results have also shown that the Tunisian customers are willing to shift to Islamic banking services.
Originality/value
These findings have significant contributions that are discussed thereinafter.
Keywords
Citation
Echchabi, A., Azouzi, D. and Aziz, H.A. (2016), "The future prospects of Islamic banking in Tunisia: an empirical survey", EuroMed Journal of Business, Vol. 11 No. 1, pp. 119-131. https://doi.org/10.1108/EMJB-03-2015-0018
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited