CSR, marketing capabilities and human resource development: the endogenous role of network capabilities
European Journal of Training and Development
ISSN: 2046-9012
Article publication date: 13 May 2022
Issue publication date: 14 August 2023
Abstract
Purpose
This study aims to examine the relationship between human resource development (HRD) and the interaction between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food industry.
Design/methodology/approach
This research uses the extended regression model on a sample of 2,649 food SMEs in Vietnam.
Findings
This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and marketing capabilities on HRD.
Originality/value
This research helps food companies use their resources in allocating resources for CSR and conduct marketing reasonably and effectively. This study highlights that the impact of CSR and marketing on HRD is dominated by endogenous networking.
Keywords
Citation
Binh, T.V., Duong, L.N.K., Thy, N.G. and Khoa, H.D. (2023), "CSR, marketing capabilities and human resource development: the endogenous role of network capabilities", European Journal of Training and Development, Vol. 47 No. 7/8, pp. 695-710. https://doi.org/10.1108/EJTD-02-2022-0014
Publisher
:Emerald Publishing Limited
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