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How specific investments influence NPD performance: exploring the roles of supplier involvement and IT implementation

Aihua Wu (Ludong University, Yantai, China)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 14 December 2021

Issue publication date: 8 June 2023

281

Abstract

Purpose

The impact of specific investments to performance has mixed arguments. This paper aims to clarify how and under what conditions specific investments made by manufacturer tailored to supplier affect the new product development (NPD) performance of the manufacturer itself.

Design/methodology/approach

This study develops a moderated mediation model, testing the roles of supplier involvement and information technology (IT) implementation by regression and bootstrap analyses from 378 NPD projects.

Findings

The results show both physical and human specific investments positively affect NPD performance. IT implementation strengthens the mediated role of supplier involvement, i.e. the mediator role of supplier involvement between specific investments and NPD performance link is significantly weaker while IT implementation is lower.

Originality/value

The findings contribute to identify IT implementation and supplier involvement as two important constructs, together demonstrating how and when specific investments affect NPD performance.

Keywords

Acknowledgements

The authors thank the editors and anonymous reviewers for their constructive feedback during the review process. The authors acknowledge the financial support of the National Natural Science Foundation of China (71974089), the development plan of Youth Innovation Team in colleges and universities of Shandong Province of China (2019RWG005), Key R&D projects (soft science projects) in Shandong Province of China (2020RZB01009) and MOE (Ministry of Education in China) Youth Foundation Project of Humanities and Social Sciences (19YJC630180).

Citation

Wu, A. (2023), "How specific investments influence NPD performance: exploring the roles of supplier involvement and IT implementation", European Journal of Innovation Management, Vol. 26 No. 4, pp. 954-981. https://doi.org/10.1108/EJIM-06-2021-0284

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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