Pizza Town Sukkur: sustaining in the current competitive environment

Abstract

Learning outcomes

After reading this case students will be able to understand the role of General Environment analysis in strategic decision-making; to understand the use of different models such as Porter’s Five Forces, SWOT and resource-based view; and to enable graduates to apply different strategies such as business level and growth strategies and environmental analysis to any company or industry on their own.

Case overview/synopsis

Pizza Town Sukkur, once a popular spot for delicious pizzas, was facing a tough situation. New competition was threatening its success, and the manager, Mr. Faisal Gul, was torn between sticking to old ways or trying new ideas. A surprise invitation to a special industry summit added excitement but also uncertainty. The restaurant, started by Honey Bhai in 2007, used to be a hit, but now it struggled with challenges like not having online ordering and falling behind in marketing. Other pizza places in Sukkur, like Pizza Mart, Pizza King and Pizza Grill, were giving tough competition. The story unfolded in the lively setting of Sukkur's food scene, with Pizza Town at a crossroads – whether to embrace change and technology or risk fading away in the face of new rivals.

Complexity academic level

Undergraduate and Graduate

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Citation

Memon, U., Lanjo, A.A., Shaikh, J., Khan, M. and Ali, M. (2024), "Pizza Town Sukkur: sustaining in the current competitive environment", , Vol. 14 No. 4. https://doi.org/10.1108/EEMCS-12-2023-0469