Mlouma: to connect the agricultural products market players

Abstract

Subject area

Social entrepreneurship/social innovation.

Study level/applicability

This real case targets license and master’s students as part of an ongoing course on social entrepreneurship, social innovation, in one word, on entrepreneurship.

Case overview

Mlouma is a platform based on Web, SMS, USSD, mobile application and call center. This social enterprise keeps farmers in contact with food buyers by displaying real-time market prices and localizations. The service will improve the efficiency of the agriculture supply chain, helping farmers to get a better price for their product. By introducing information and communication technology, Mlouma provides innovative solutions to the market failure by creating more value for producers and consumers.

Expected learning outcomes

This case shows the importance of the entrepreneurial orientation of social enterprises to adapt to its context and discuss theory of social entrepreneurship.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Citation

Ndour, M. and Gueye, B. (2016), "Mlouma: to connect the agricultural products market players", , Vol. 6 No. 3. https://doi.org/10.1108/EEMCS-10-2016-0276