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Kayak Boy: an entrepreneurial venture in a blue ocean industry

Cledwyn Fernandez (Indian Council for Research on International Economic Relations, New Delhi, India)
Archana Boppolige Anand (Independent Researcher, Bangalore, India)

Publication date: 19 March 2024

Abstract

Learning outcomes

After completion of the case study, the students will learn about the blue ocean strategies that are adopted by entrepreneurs when they are entering into a new business territory and be able to perform an industry analysis and understand the competitive advantage that a firm possesses in a new market using Porter’s five forces framework.

Case overview/synopsis

This case study is about Sushant, an entrepreneur, who started his entrepreneurial venture in water sports tourism along the coastlines of India. His core business was into offering kayaking and camping activities. However, he planned to scale up his business by expanding its geographical reach. To fulfill this, he was also planning to manufacture his own kayaks, which would increase economies of scale in the long run. This case study investigates the dilemma of whether he should first increase his service offerings before expanding geographically or focus on geographical expansion and then increase service offerings.

Complexity academic level

This case is designed to be taught at the post-graduate level (Master of Business Administration) for an entrepreneurship course.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS3: Entrepreneurship.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Fernandez, C. and Boppolige Anand, A. (2024), "Kayak Boy: an entrepreneurial venture in a blue ocean industry", , Vol. 14 No. 1. https://doi.org/10.1108/EEMCS-08-2023-0297

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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