Jute for Life: reconciling the social and business goals through sustainable entrepreneurship
Publication date: 6 April 2022
Abstract
Learning outcomes
The case has practical value exhibiting forces creating sustainable livelihood at grassroots level and at the same time depicting how business and social goals can be reconciled through innovative mechanisms.
Case overview/synopsis
The case covers the journey of a social enterprise lead by a woman entrepreneur, run by women workers and providing livelihood to several rural women entrepreneurs through providing skill development training in making hand-made jute bags.
Complexity academic level
MBA and BBA
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 3: Entrepreneurship
Keywords
Citation
Tiwari, M. and Nakra, A. (2022), "Jute for Life: reconciling the social and business goals through sustainable entrepreneurship", , Vol. 12 No. 2. https://doi.org/10.1108/EEMCS-03-2021-0083
Publisher
:Emerald Publishing Limited
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