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The manager’s conundrum in governing a farmers’ association

Sue Chern Ooi (TISSA-UUM, Universiti Utara Malaysia, Changlun, Malaysia)
Siti Seri Delima Abdul Malak (Tunku Puteri Intan Safinaz School of Accountancy (TISSA-UUM), UUM, Sintok, Malaysia)
Ayoib Che Ahmad (Tunku Puteri Intan Safinaz School of Accountancy (TISSA-UUM), UUM, Sintok, Malaysia)

Publication date: 27 February 2021

Abstract

Learning outcomes

The main objectives of this case are to provide an opportunity for case users to understand the organisational governance framework in a farmers' association and how to build an effective organisational board. More specifically, the teaching objectives of this case are as follows: to provide an overview of the functions of different types of governance structures in a farmers' association. To understand the importance of good governance practices in a farmers' association and for its stakeholders. To relate democratic theory, stakeholder theory, agency theory and stewardship theory with the governance practices of a farmers' association. To critically evaluate the board governance in a farmers' association and recommend measures to enhance the practices.

Case overview/synopsis

The teaching case presents the governance practices in a farmers' association in Malaysia, ZIX-PPK and the various governance challenges that emerged in the PPK subsequent to the appointment of politically affiliated directors. Prior to 2019, ZIX-PPK was an outstanding PPK under the helm of the General Manager, Khadijah. The PPK had continually been recognised as an exceptional and excellent PPK by the Farmers' Organisation Authority and the Muda Agricultural Development Authority. However, the Arahan Pendaftar Bil 1/2019 required changes to the governance structures of ZIX-PPK, with five new directors being appointed by the minister. The appointment threatened the independence and autonomy of ZIX-PPK and affected the dynamic of the board of directors. Khadijah had to search for measures that could improve the board governance in ZIX-PPK. The names, in this case, had been altered but the details were based on an actual event. The data were collected through interviews with key players and with reference to the minutes and other documentation of ZIX-PPK.

Complexity academic level

The teaching case can be used by students in higher education institutions at both undergraduate and postgraduate levels. The case may also be relevant for training purposes to farmers' associations and any non-profit organisations.

Subject code

CSS 1: Accounting and Finance.

Supplementary materials

Teaching notes are available for educators only.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Ooi, S.C., Abdul Malak, S.S.D. and Che Ahmad, A. (2021), "The manager’s conundrum in governing a farmers’ association", , Vol. 11 No. 1. https://doi.org/10.1108/EEMCS-03-2020-0080

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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