Entrepreneurial habits in the Kenya red cross society

Abstract

Learning outcomes

The case study takes students through basic principles and applications of entrepreneurship theory as demonstrated by the story of Kenya Red Cross Society (KRCS). The case further demonstrates the significance of communicating a rallying vision in a change management situation. The case further allows the students to evaluate the concept and implication of entrepreneurial leadership thereby enhancing creativity and innovativeness in a firm.

Case overview/synopsis

An area that has had little interaction in the study of entrepreneurship is within the development and humanitarian agencies. This is a case study on Entrepreneurial Habits in the KRCS. The leadership of KRCS combined different entrepreneurial actions that were able to deliver commercial goals in a not-for-profit organization. The final overarching consideration was the sustainability of the changes implemented over a period of time.

Complexity academic level

Graduate level.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Citation

Ndemo, B., Mkalama, B. and Aiko, D.M. (2020), "Entrepreneurial habits in the Kenya red cross society", , Vol. 10 No. 2. https://doi.org/10.1108/EEMCS-02-2019-0044