Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran
Engineering, Construction and Architectural Management
ISSN: 0969-9988
Article publication date: 27 March 2024
Issue publication date: 9 May 2024
Abstract
Purpose
Key performance indicators (KPIs) play a pivotal role in evaluating the level of success of an organization in achieving its business objectives. The objective of the current research is to identify and prioritize effective KPIs in branding products and construction projects, which contribute to the success of construction companies in a competitive environment.
Design/methodology/approach
The present research is of an inferential, descriptive and survey nature. In this study, we identified the influential key performance indicators of construction companies in branding products and construction projects for success in a competitive environment through a literature review and expert opinions. The data were collected using a questionnaire, and a combination of the one-sample t-test method with a 95% confidence level and the fuzzy multiple attribute decision-making (FMADM) method was employed for analysis.
Findings
The results indicate that the most influential key performance indicators for construction companies in branding products and construction projects for success in a competitive environment are, in order of significance, the following indices: “Marketing and Advertising,” “Financial,” “Creativity,” “Technical and Operational” and “Social and Political.”
Originality/value
The present research examines the importance of branding construction products and projects for the success of construction companies by improving their business objectives and utilizing key performance indicators throughout the product lifecycle (production and construction). This study provides solutions on how construction companies can increase their competitive advantage through branding and achieve long-term success in the global construction industry.
Keywords
Acknowledgements
I am grateful to Prof. Gholamreza Heravi for their thoughtful comments, which considerably helped to improve the presentation of this work.
Citation
Anjomshoa, E. (2024), "Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran", Engineering, Construction and Architectural Management, Vol. 31 No. 5, pp. 2151-2175. https://doi.org/10.1108/ECAM-08-2023-0852
Publisher
:Emerald Publishing Limited
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