How entrepreneurial implementation intention moves toward subsequent actions: affordable loss and environmental uncertainty
ISSN: 1750-614X
Article publication date: 3 July 2023
Issue publication date: 9 May 2024
Abstract
Purpose
The purpose of this paper is to bridge the gap between entrepreneurial implementation intention and subsequent actions, addressing the isotropic issue under uncertain entrepreneurship.
Design/methodology/approach
The authors conducted two rounds surveys, a total of 2,350 individuals are surveyed, and 240 of whom expressed entrepreneurial intention but had yet to start a business comprised the sample.
Findings
This research finds that entrepreneurial implementation intention has a significant positive relationship with subsequent actions, affordable loss mediates the effect of implementation intention on subsequent actions, environmental uncertainty negatively moderates the relationship between affordable loss and subsequent actions, and the indirect effect of entrepreneurial implementation intention on entrepreneurial action can be enhanced at the low level of environmental uncertainty.
Originality/value
This study contributes new insights to the literature on Rubicon model of action phases in entrepreneurship field by using affordable loss and uncertainty. It also contributes to the literature on affordable loss by examining how environmental uncertainty conditions the effect of affordable loss on entrepreneurial action. Additionally, the negatively moderating role of environmental uncertainty offers a new possibility to explain entrepreneurial uncertainty.
Keywords
Acknowledgements
The authors thank and acknowledge suggestions and feedback from Leven Jianwen Zheng (Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University). This study was supported by National Natural Science Foundation of China (Grant No. 72102100), and NUFE Teaching Reform Project (Grant No. JGY202218).
Citation
He, L.-X. and Li, T. (2024), "How entrepreneurial implementation intention moves toward subsequent actions: affordable loss and environmental uncertainty", Chinese Management Studies, Vol. 18 No. 3, pp. 734-754. https://doi.org/10.1108/CMS-08-2022-0307
Publisher
:Emerald Publishing Limited
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