Artificial intelligence has become your co-worker! Exploring changes related to corporate culture and innovation capability
Abstract
Purpose
There is currently a gap in the research regarding the effect of corporate culture on corporate innovation capability. Based on cultural hierarchy theory, in this paper, we explore the interactions between cultural factors and innovation capability in emerging market firms (EMFs). We discuss the mechanisms by which incentive, institutional, and vibrant corporate cultures influence corporate innovation capability. Furthermore, we consider the transformation of artificial general intelligence (AGI) from a tool into a colleague and how this affects the relationship between corporate culture and innovation capability.
Design/methodology/approach
An online questionnaire was distributed to corporate employees to explore their attitudes towards AGI and corporate culture. In total, 523 valid questionnaires were empirically analysed using partial least squares structural equation modelling and multigroup analysis (MGA).
Findings
The results showed that incentive culture, institutional culture, and vibrant culture had a positive impact on corporate innovation capability. MGA revealed significant differences between employees who considered AGI a tool and those who considered it a colleague. Employees who treated AGI as a colleague were likely to be influenced by a vibrant culture, whereas employees who treated AGI as a tool were likely to be influenced by an incentive or institutional culture.
Originality/value
Building on cultural hierarchy theory, our study provides a new theoretical framework to enrich current research on the relationship between corporate culture and AGI. The study can help EMF managers adjust incentive and institutional cultures before AGI shifts from being a tool to a colleague and negatively impacts innovation capacity.
Keywords
Acknowledgements
This research was supported by the National Social Science Foundation of China, grant number 22BGJ037; the Fundamental Research Funds for the Provincial Universities of Zhejiang, grant number GB202301004; the Zhejiang Provincial Federation of Social Sciences, grant number 2023N009; the Humanities and Social Sciences Research Project of Zhejiang Provincial Department of Education, grant number Y202248811; the Graduate Teaching Reform Fund of Zhejiang University of Technology, grant number 2023207; the Zhejiang University of Technology Humanities and Social Sciences Pre-Research Fund Project, grant number SKY-ZX-20210175; and the Zhejiang Province University Students Science and Technology Innovation Activity Program, grant number 2023R403086.
Citation
Chu, C., Cheng, S. and Cao, C. (2024), "Artificial intelligence has become your co-worker! Exploring changes related to corporate culture and innovation capability", Cross Cultural & Strategic Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CCSM-08-2023-0165
Publisher
:Emerald Publishing Limited
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