Waiting for the punch(line): the circuit of culture and internal public relations at Netflix
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 2023
Issue publication date: 2 April 2024
Abstract
Purpose
This study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's long-standing reputation for promoting diverse content and supporting a progressive organizational culture.
Design/methodology/approach
Using the circuit of culture (CoC) as a theoretical framework, this study applies a case study approach to analyze internal communication and strategic public relations in addressing this crisis.
Findings
This study's findings illustrate that by failing to interpret two of the five moments of the CoC, production and identity, Netflix negated the very values that constitute its brand. These findings have implications for how public relations' long-standing focus on two-way symmetrical communication is problematic, especially in the workplace.
Originality/value
The findings situate how the exertion of power within an organization, particularly in moments of identity and production, problematize the role of two-way symmetrical communication within an organization in crisis.
Keywords
Citation
Kazmi, S., Heisten, M. and St John III, B. (2024), "Waiting for the punch(line): the circuit of culture and internal public relations at Netflix", Corporate Communications: An International Journal, Vol. 29 No. 3, pp. 312-328. https://doi.org/10.1108/CCIJ-05-2023-0078
Publisher
:Emerald Publishing Limited
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