The impact of business analytics capability on data-driven culture and exploration: achieving a competitive advantage
Benchmarking: An International Journal
ISSN: 1463-5771
Article publication date: 5 August 2021
Issue publication date: 29 March 2022
Abstract
Purpose
In today's business setting, the business analytic capability, data-driven culture and product development features are highly pronounced in light of the firm's competitive advantage. Though widespread attention has been given to the above concepts, there hasn't been much research done on how it could support achieving competitive advantage.
Design/methodology/approach
This research strongly lies on the theoretical background and empirically tests the hypothesized relationships. The primary survey of 272 responses was analysed by using the partial least squares structural equation modelling (PLS-SEM).
Findings
The findings of this study show a significant relationship for the constructs in the research model except for the third hypothesis. Accordingly, the firm's data-driven culture does not have a significant impact on new product newness.
Originality/value
This study empirically tests the business analytics capability, data-driven culture, and new product development features in the context of a firm's competitive advantage. The findings of this study contribute to the theoretical, practical and managerial aspects of this field.
Keywords
Citation
Almazmomi, N., Ilmudeen, A. and Qaffas, A.A. (2022), "The impact of business analytics capability on data-driven culture and exploration: achieving a competitive advantage", Benchmarking: An International Journal, Vol. 29 No. 4, pp. 1264-1283. https://doi.org/10.1108/BIJ-01-2021-0021
Publisher
:Emerald Publishing Limited
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