Innovation strategies in sports management: COVID-19 and the Latin American tennis federations
Academia Revista Latinoamericana de Administración
ISSN: 1012-8255
Article publication date: 23 May 2022
Issue publication date: 5 July 2022
Abstract
Purpose
The purpose of this paper is to discuss some of the most relevant innovation strategies used by the Latin American national tennis federations as a response to the COVID-19 pandemic.
Design/methodology/approach
The methodology consists of a survey. The survey consisted of three sections apart from the consent one: a general descriptive part, one with 30 questions to assess attitudes and perceptions and a final section which included open questions. After the data were collected, the SPSS software was used to test the distribution of the sample.
Findings
Results show that executives' perception toward their need for involvement in the decision-making process varies.
Research limitations/implications
The first limitation relates to the sample size of executives who completed the questionnaire. The second limitation refers to the details provided in the open section of the questionnaire. Specifically, the space allocated for the answers and the degree of detail required could have been optimized by providing further instructions on the importance of facilitating information related to the implementation of the programs.
Practical implications
The results demonstrate that, although traditional management, organizational and administrative behaviors are still present in the tennis ecosystem, a more innovative mentality should embed these organizations. It is then relevant that sport and tennis organizations commit to the implementation of innovative strategies for the optimization of the administration of their ecosystems.
Originality/value
The paper adds more understanding to the brand of sports management. Furthermore, the fact of developing the study in a COVID-19 context sheds light on the issues faced by sports in a pandemic like this one.
Propósito
El propósito de este artículo es discutir algunas de las estrategias de innovación utilizadas por las federaciones nacionales latinoamericanas como respuesta a la pandemia COVID-19.
Diseño/metodología/enfoque
La metodología consiste en una entrevista. La entrevista se dividió en tres secciones además de la de consentimiento: una parte descriptiva, otra con 30 preguntas que evaluaban las actitudes y percepciones, y una sección final que incluía preguntas abiertas. Después de que la información fuera recogida, se utilizó el software SPSS para comprobar la distribución de la muestra.
Hallazgos
Los resultados sugieren que las organizaciones analizadas han utilizado diversas estrategias de innovación durante este periodo sin precedentes. Estas estrategias se han aplicado en áreas como la información, la participación, la comunicación y la digitalización.
Research limitations/implications
The first limitations related to the sample size of executives who completed the questionnaire. The second limitation refers to the details provided in the open section of the questionnaire. Specifically, the space allocated for the answers and the degree of detail required could have been optimized by providing further instructions on the importance of facilitating information related to the implementation of the programs.
Limitaciones del estudio/Implicaciones
La primera limitación está relacionada con el tamaño de la muestra de los ejecutivos que completaron el cuestionario. La segunda limitación se refiere a la información que se proporciona en la primera sección del cuestionario. Específicamente, el espacio donde se sitúan las respuestas y el grado de detalle requerido podrían haber sido optimizados a través de la provisión de instrucciones más detalladas sobre la importancia de facilitar la información relacionada con la implementación de los programas.
Originalidad/valor
El estudio ayuda a la mejor comprensión de la gestión de los deportes. Además, el hecho de desarrollar el estudio en el contexto del COVID arroja luz a la problemática del deporte en el contexto de una pandemia como la actual.
Keywords
Acknowledgements
The authors would like to acknowledge the staff members of the different Latin American tennis national associations who took part in the research for their assistance in gathering the information and content.
Funding: This research did not receive any specific grant from funding agencies in the public, commercial or not-for-profit sectors.
Citation
Crespo Celda, M., Botella-Carrubi, D., Jabaloyes, J. and Simón-Moya, V. (2022), "Innovation strategies in sports management: COVID-19 and the Latin American tennis federations", Academia Revista Latinoamericana de Administración, Vol. 35 No. 2, pp. 239-256. https://doi.org/10.1108/ARLA-07-2021-0136
Publisher
:Emerald Publishing Limited
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