Determining factors of continuance intention in mobile payment: fintech industry perspective
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 18 October 2022
Issue publication date: 27 June 2023
Abstract
Purpose
To investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.
Design/methodology/approach
This empirical study used an online survey with 673 responses from consumers, with structural equation modelling for data analysis.
Findings
The results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed.
Research limitations/implications
Trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. Hence, consumer attitude and consumer engagement have a positive influence on continuance intention.
Practical implications
The study offers guidelines for decision makers to expand long-term engagement with consumers and enable continuance use of mobile payment services.
Social implications
The findings will ultimately guide fintech firms in the implementation of a more secure macro financial system.
Originality/value
This study highlights the importance of consumer attitudes and engagement in mobile payment and extends the TAM model for more extensive technological advancements.
Keywords
Citation
Laksamana, P., Suharyanto, S. and Cahaya, Y.F. (2023), "Determining factors of continuance intention in mobile payment: fintech industry perspective", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 7, pp. 1699-1718. https://doi.org/10.1108/APJML-11-2021-0851
Publisher
:Emerald Publishing Limited
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