To read this content please select one of the options below:

Health service operational challenges and resilience strategies in “extreme” disruptive events

Md Maruf Hossan Chowdhury (UTS Business School, University of Technology Sydney, Sydney, Australia)
Eijaz Khan (College of Business, Law and Governance, James Cook University – Townsville City Campus, Townsville, Australia)
A.K.M. Shakil Mahmud (Department of Business Administration, Hamdard University Bangladesh, Munshiganj, Bangladesh)
Md Nuruzzaman (Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh)
Fazlul K. Rabbanee (School of Management and Marketing, Curtin University – Perth Bentley Campus, Perth, Australia)
Mohammed A. Quaddus (School of Management and Marketing, Curtin University – Perth Bentley Campus, Perth, Australia)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 3 June 2024

40

Abstract

Purpose

Configuring strategies to ensure a health service provider’s resilience when extreme disruptions occur is not simple. Optimal configuration in such circumstances is rare. Therefore, this research has relied on the dynamic capability view (DCV) to develop a decision-support framework for configuring resilience strategies that will mitigate the worst challenges and improve the performance of health service providers during “extreme” disruptive events.

Design/methodology/approach

The research adopted a multi-study, multi-method approach comprising interviews, quality function deployment (QFD), and fuzzy set qualitative comparative analysis (fsQCA).

Findings

The findings reveal that, during a crisis, standalone resilience strategies are not enough. To guarantee performance, healthcare services require a combination of resilience strategies and a negation of challenges.

Originality/value

This research extends our current knowledge of healthcare operational management by offering optimal configurations of resilience strategies to manage performance during extreme disruptions. Thus, it offers strategic insights into how health-service managers can be more resilient during a crisis.

Keywords

Citation

Chowdhury, M.M.H., Khan, E., Mahmud, A.K.M.S., Nuruzzaman, M., Rabbanee, F.K. and Quaddus, M.A. (2024), "Health service operational challenges and resilience strategies in “extreme” disruptive events", Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-09-2023-0843

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

Related articles