Information disclosing willingness in mobile internet contexts
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 18 January 2022
Issue publication date: 4 January 2023
Abstract
Purpose
This paper aims to learn about consumers’ information disclosing patterns in the mobile internet context by investigating how demographic, geographic and psychological factors influence their information disclosing willingness (IDW).
Design/methodology/approach
Drawing on self-disclosure theory, the authors carried out simple linear regression analyses on a Chinese sample of 10,000 participants.
Findings
The results revealed that significant gender differences exist between males and females in their IDW in mobile internet context, and females have higher IDW than males do. And the authors also found that first-tier (third tier) citizens have the lowest (highest) IDW in their mobile internet usage.
Originality/value
This study offers three implications. First, this paper captures the insight of IDW within the mobile internet context, while previous studies mostly focus on the desktop internet context. Second, the results show that females have higher willingness to disclose than males do in the context of mobile internet, which is different from the findings of prior studies that females have higher privacy concerns and lower disclosing willingness in the context of desktop internet. Thirdly, this research introduces city tiers as a new approach to the study of IDW, which is one of the first studies exploring the geographical effect on information privacy.
Keywords
Acknowledgements
Funding: The work was funded by University of Macau (MYRG2020-00129-FBA)
Citation
Gao, B.M., Liu, M.T. and Chu, R. (2023), "Information disclosing willingness in mobile internet contexts", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 1, pp. 108-129. https://doi.org/10.1108/APJML-08-2021-0576
Publisher
:Emerald Publishing Limited
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