“This Will Blow Your Mind”: examining the urge to click clickbaits
Aslib Journal of Information Management
ISSN: 2050-3806
Article publication date: 8 December 2020
Issue publication date: 23 February 2021
Abstract
Purpose
Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits.
Design/methodology/approach
The hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits).
Findings
Curiosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click.
Originality/value
This paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework.
Keywords
Citation
Chua, A.Y.K., Pal, A. and Banerjee, S. (2021), "“This Will Blow Your Mind”: examining the urge to click clickbaits", Aslib Journal of Information Management, Vol. 73 No. 2, pp. 288-303. https://doi.org/10.1108/AJIM-07-2020-0214
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited