Diversification into agritourism by cocoa farmers in Ghana as an alternative source of income
ISSN: 0002-1466
Article publication date: 14 February 2022
Issue publication date: 3 October 2022
Abstract
Purpose
The authors investigate cocoa farmers' willingness and motivation to participate in agritourism entrepreneurship in Ghana.
Design/methodology/approach
Primary data were obtained from 583 cocoa farmers. Contingent valuation method, ordered probit and truncated regressions were employed.
Findings
Cocoa farmers' willingness to participate in agritourism was high. The minimum fee farmers were willing to charge per tourist per day ranged from US$0.870 to US$6.957. Agritourism products farmers were willing to offer to tourists are interaction with rural folks, indigenous cuisine, quality locally stored drinking water, indigenous primary healthcare and on-site restrooms. Cocoa farmers' motivations to participate in agritourism are income generation, alternative livelihood strategy and education. Education, being a native, farm size, motorable roads to farm, and distance to farm influence minimum fee farmers were willing to accept to participate in agritourism.
Research limitations/implications
Agritourism could be considered in rural and tourism development policies of developing countries.
Originality/value
The authors investigate cocoa farmers' participation in agritourism, motivations and determinants of willingness to participate.
Keywords
Acknowledgements
The authors are grateful to the cocoa farmers who participated in the survey. The authors also express our deepest gratitude to Ms Wilhemina Kwabeng Owusu for proofreading the draft manuscript.
Funding: This research did not receive any funding.
Competing interests: The authors declare no competing interest.
Citation
Bannor, R.K., Oppong-Kyeremeh, H., Amfo, B. and Allotey, A.A. (2022), "Diversification into agritourism by cocoa farmers in Ghana as an alternative source of income", Agricultural Finance Review, Vol. 82 No. 5, pp. 960-982. https://doi.org/10.1108/AFR-10-2021-0136
Publisher
:Emerald Publishing Limited
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