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Understanding and Predicting Customer Choices

Harry Timmermans

Handbook of Logistics and Supply-Chain Management

ISBN: 978-0-0804-3593-0, eISBN: 978-0-8572-4563-2

Publication date: 28 February 2017

Citation

Oppewal, H. and Timmermans, H. (2017), "Understanding and Predicting Customer Choices", Brewer, A.M., Button, K.J. and Hensher, D.A. (Ed.) Handbook of Logistics and Supply-Chain Management (, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 293-310. https://doi.org/10.1108/9780080435930-018

Publisher

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Emerald Group Publishing Limited

Copyright © 2008 Emerald Group Publishing Limited