Prelims

Half Title Page

Sport Entrepreneurship

Title Page

Sport Entrepreneurship: An Economic, Social and Sustainability Perspective

Edited by

Vanessa Ratten

La Trobe University, Australia

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2020

Copyright © 2020 Emerald Publishing Limited

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ISBN: 978-1-83982-837-9 (Print)

ISBN: 978-1-83982-836-2 (Online)

ISBN: 978-1-83982-838-6 (Epub)

List of Figures

List of Tables

Author Biographies

Dominik Lukas Knaus received his BSc in Tourism (2012) from the University of Applied Sciences of the Grisons and MSc in Strategic Management (2014) from the University of Applied Sciences in Business Administration Zurich. Now he is research associate for Service Design and Innovation and is lecturing Innovation Management and Service Design. His current research interests include different aspects of Service Innovation, in particular the human-centered service design approach. The author is also working in a leading consulting agency in Switzerland in the field of Open Innovation.

Dr Konstantinos Koronios received his BSc in International and European Relations (2005), MBA in Business-Marketing (2007), MSc in Marketing and Communication (2009), PhD in Sports Marketing (2008) from the University of Peloponnese. Now he is adjunct lecturer of Marketing in Department of Accounting and Finance, University of Peloponnese, Greece. His current research interests include different aspects of Business Administration and Marketing. He has (co-)authored six book chapters and more than 13 papers and participated more than 51 conferences. He is communication officer of European Academy Management, Sport SIG.

Dr Adrian Lubowiecki-Vikuk received his BSc in Economics of Tourism at the State University of Applied Sciences in Konin (2004), MSc in Tourism and Recreation (2006), PhD in Sport Sciences (2010) from Poznan University of Physical Education. Now he is assistant professor at the Department of Consumer Behavior Research, Collegium of Management and Finance, Warsaw School of Economics, Poland. His scientific interests include consumer behavior in the area of sport/leisure, tourism, and health.

Dr Ewa Malchrowicz-Mośko received her MSc in Tourism and Recreation (2009) and PhD in Sport Sciences (2016) from Poznan University of Physical Education. Now she is assistant professor at the Department of Sports Tourism, Institute of Sports Sciences, Poznan University of Physical Education, Poland. Her scientific interests include sport, tourism, and health promotion.

Prof. Dr Thorsten Merkle received his PhD in Business and Management (2017) from the University of Gloucestershire. He also holds a PG Cert in Higher Education from the University of Derby (2014), an MBA in General Management from Euro FH (2009) as well as a Diploma in Tourism Management from Heilbronn University of Applied Sciences (2002). Now he is Professor and Director of Studies in Tourism at University of Applied Sciences of the Grisons. His research interests lie in Service Management and Innovation as well as in commercial service operations and experiences. He has (co-)authored book chapters as well as papers and participated in numerous conferences.

Dr Marthin Nanere is a Senior Lecturer in Marketing within the School of Business. He received his BSc in Agribusiness from Bogor Agriculture University, Indonesia; MSc in Agricultural from Guelph University, Canada and PhD in Resource Economic and Marketing from La Trobe University, Australia. He has extensive experience teaching a range of marketing subjects, including Consumer Behavior, Sport Marketing, Market Audience and Social Research, Applied Market Research, Strategic and International Marketing, Branding and Brand Management, Agricultural Marketing to name a few, in several countries, namely, Canada, Indonesia, Vietnam, Singapore and Australia. He is a member of the Yunus Social Business Centre (YSBC), La Trobe University, and is the Secretary of the Asian Forum on Business Education (AFBE). He is a Certified Practicing Marketer (CPM) and a Fellow Member of Australian Marketing Institute (FAMI), and a member of the Australian Market and Social Research Society (AMSRS). He is also a professional interpreter for both directions (Indonesian and English) certified by National Accreditation Authority for Translators and Interpreters (NAATI). His recent research interests cover a broad range of areas including social business, international education, entrepreneurship, innovation and sustainability. His research publications have appeared in several highly regarded journals including the Journal of Environmental Management, the Journal of Marketing Management, the Journal of Food Products Marketing, the Studies in Higher Education, International Journal of Innovation and Management, and the Journal of Business Research..

Mr. Ntasis Lazaros received his BSc in Sport Management (2016) from the University of Peloponnese, MSc in Actuarial and Financial Mathematics (2018) from the University of Aegean. Now he is a PhD candidate on Financial Econometrics, University of Peloponnese, Greece. His current research interests include different aspects of Finance, Statistics, Machine learning, and Sport Science. He has (co-)authored on different academic papers and participated in more than five international conferences. He was also awarded in 2019 with Routledge Young Researcher Awards and been a professional member of the Economic Chamber of Greece.

Vanessa Ratten is an associate professor of Entrepreneurship and Innovation in the Department of Management, La Trobe Business School at La Trobe University, Melbourne, Australia. She teaches Entrepreneurial Business Planning, Managing Innovation in Organisations and Entrepreneurship. She has previously been on the business faculty of Duquesne University, the University of Queensland, Queensland University of Technology, and Deakin University. She has a PhD from the UQ Business School at the University of Queensland, which focused on the role of organizational learning in an alliance context in the Information and Communication Technology industry.

Esha Thukral is currently a sessional at Latrobe Business School, teaching Entrepreneurship and Marketing units for the graduate students since 2016. Before moving to Australia, she worked as a seasoned HR professional in a corporate setting in India. Academically she is a History Honors graduate (2009) from Lady Shri Ram College, Delhi University, a premier educational institute in India. Thereafter she did her Postgraduate Diploma in Urban Environment Management and Law (2013) from National Law University, New Delhi, in collaboration with WWF India, and then moved to Australia to pursue a master's degree in Human Resource Management (2015) from Latrobe University. Thus her education and work experience in a multicultural setting instigated her interest in businesses, operating in a global environment. Post that she has been actively involved in research and coauthorship of book chapters, presenting a case analysis of start-ups.

Nuria Toledano is associate professor in Entrepreneurship at University of Huelva, Spain. She has taught at several universities in Spain (Autonomous University of Barcelona and International University of Andalusia) and researched as visiting scholar at Robert Gordon University (Aberdeen, Scotland, UK). She has a PhD in economics and entrepreneurship (University of Huelva, Spain, 2002) and a masters' degree in Christian leadership (Fuller Theological Seminary, Pasadena, California, USA, 2014). Her current research interests include the connections between entrepreneurship and religion, ethics and entrepreneurship, sport entrepreneurship, social and sustainable entrepreneurship, entrepreneurship education policy, and qualitative methodologies such as narratives. She has published a number of articles in international journals and participated in various Spanish research projects.

List of Contributors

Acknowledgments

The editing of this book on sport entrepreneurship has been a long process as it involved firstly thinking about the idea and topics to be discussed and then putting together an action plan to make it a reality. Sport is a large global industry and impacts many areas of society including the way we work and live. For this reason, it is a natural epicenter of entrepreneurship and innovation. However, traditional studies on business have tended to neglect the entrepreneurial nature of sport and in particularly the number of sport ventures in the industry in terms of their economic, social, and sustainability roles in society. This is interesting and a pity given the richness of entrepreneurship experienced by sport ventures. In recent times, there have been a large number of entrepreneurial ventures in sport, but they vary in terms of type of product, service, and technology. Sports clothing and shoes are common products that have a continual source of innovation due to their global appeal. This is evident in sport ventures becoming large multinational businesses in a short time period. Service sport ventures relate more to the payment methods and ways of interacting with consumers. Moreover, social media and other technological innovations have also influenced a number of sport ventures due to the need to capitalize on ideas in a short time period.

For these reasons, I was motivated to edit this book and to put into place information about business ventures that focused specifically on sport. I have had a long fascination with the sport industry and its entrepreneurial nature from growing up in a sporting city (Melbourne) but also spending my teenage years in a city close to the best surfing spots in the world (Brisbane, Gold Coast). After moving to Pittsburgh, I also came to love American sports and their entrepreneurial nature. Part of this is due to my family, particularly my dad David Ratten being a sports fan and a source of knowledge about all things related to sports. My mum Kaye Ratten also encouraged my interest in sport and writing, which was a tremendous source of help. My brothers Stuart Ratten and Hamish Ratten have always been supportive, and I thank them for their encouragement. My niece Sakura Ratten is a source of inspiration and encouragement as well. Therefore, I thank my family for the support they have always given me. For readers of this book, I also thank the contributors and reviewers for their input into the relatively new field of sport entrepreneurship that will continue to blossom in years ahead.