Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada

Abstract

Competitiveness of cities forces the city and public sector representatives to invent new methods of management and use the innovative thinking. Success of cities, based on Etzkowitz and Leyedesdorff (2000), has to take into account new strategies of co-operation of the academic institutions with the local authorities, entrepreneurs (in our case in tourism business) and new graduates focused on high-tech industries and start-up businesses. This trend is based on the principles of New Economic Geography (Krugman, 1994; Porter, 1998) and the new Theory of Growth (Romer, 1990), which enforce the importance of knowledge capital and smart technologies. Hjalager (2002) supported the idea of the importance of the institutional innovations and Ward (1998) mentioned that universities and research institutes are key entities to promote smart technologies and decisions in a city (Triple Helix concept). The purpose of the chapter is to discuss the results of research conducted in Waterloo, Canada, Ontario, which belongs to the Ontario Technological Triangle. Waterloo is a city of two universities, Waterloo University and Wilfred Laurier University. The purpose of the chapter is to discuss the results of research conducted in Waterloo, Canada, Ontario, which was focused on the competitiveness growth through the implementation of the smart management systems (Triple Helix Model) in the city marketing and governance. Some of these approaches influenced also tourism business due to multiplication effect and the growing competitiveness is a source of a continual growth of students, visitors and entrepreneurs to the city and the region.

Citation

Mazurek, M. (2020), "Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada", Hassan, A. and Sharma, A. (Ed.) The Emerald Handbook of ICT in Tourism and Hospitality, Emerald Publishing Limited, Leeds, pp. 391-407. https://doi.org/10.1108/978-1-83982-688-720201025