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Fourth Principle: Develop a Behavior Change Value Proposition

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time

ISBN: 978-1-83982-687-0, eISBN: 978-1-83982-684-9

Publication date: 3 August 2020

Citation

Jaworski, B.J. and Lurie, R.S. (2020), "Fourth Principle: Develop a Behavior Change Value Proposition", The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 183-203. https://doi.org/10.1108/978-1-83982-684-920201010

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Emerald Publishing Limited

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