The Future of International Student Recruitment

Abstract

Many universities in the world depend on tuition fees paid by international students as the main source of institutional operating budgets. The current study aims to predict the future of international student recruitment from education agents’ perspectives. The study is qualitative and nineteen interviews were conducted. Results show why students contact international student recruiters before making their decisions regarding which HEIs they will join. Results also highlight the effect of COVID-19 on recruiting international students and finally, four predictions were suggested by interviewees regarding the future of this industry. Discussions and conclusion are presented.

Citation

Shneikat, B. (2021), "The Future of International Student Recruitment", Shneikat, B., Cobanoglu, C. and Tanova, C. (Ed.) Global Perspectives on Recruiting International Students: Challenges and Opportunities, Emerald Publishing Limited, Leeds, pp. 245-256. https://doi.org/10.1108/978-1-83982-518-720211016