Index
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Citation
(2021), "Index", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 221-225. https://doi.org/10.1108/978-1-83909-554-220211018
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited
INDEX
A
B
c
D
e
F
G
H
I
L
M
N
O
P
R
S
T
U
V
W
Y
- Prelims
- Chapter 1: Introduction
- Theme 1: Disruption and the Digital Landscape
- Chapter 2: Disruptive Innovation
- Chapter 3: The Changing Landscape of Consumerism – Advancing the SOR Framework of Stimuli that Encourages Impulsive Online Consumption
- Chapter 4: Customer–Company Relationships: The Key Dimensions and Leveraging Social Media to Build Relationships
- Chapter 5: The Evolution of Big Data in Marketing: Trust, Security and Data Ownership
- Chapter 6: Social Media, Social Comment and the Moralising Media-Scape
- Theme 2: Pseudo Modernity and Co-creation of Experiences
- Chapter 7: Pseudo Modernity
- Chapter 8: The Customer Engagement Journey: Establishing Propositions
- Chapter 9: The Use of Retail Spaces as Examples of Disruption Innovation
- Chapter 10: Social Shopping: Implications for Store Retailing
- Chapter 11: Experiencing the Experience Economy
- Theme 3: Evolutionary Societies and ‘Woke’ Branding
- Chapter 12: Brand Purpose and ‘Woke’ Branding Campaigns
- Chapter 13: Woke Awareness for Sustainability
- Chapter 14: The ‘Race to the Bottom’: Moving Closer to Home?
- Chapter 15: Inclusive Identities: Challenging Socially Constructed Perceptions of Femininity, Masculinity and Sexuality in Marketing
- Chapter 16: A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement
- Chapter 17: Concluding Comments and Future Directions Post Covid-19
- Index