Rural Entrepreneurship and Small Businesses in Mexico

Abstract

The creation of small businesses in Mexico since 1990, largely the result of the diversification of activities in rural areas, is one of the most prominent strategies, both for the improvement of the quality of place and life and for value of localized resources. Although the rural context imposes barriers, social capital and networks constitute an advantage for rural entrepreneurship, since shared values and norms such as the local context allow the articulation of economic, productive, social, and cultural resources for production and sale of significant goods for the region. The cases analyzed show the value of the collective dimension for the start of productive projects, which have contributed to reconverting and sometimes reconfiguring old resources such as land, ecosystems, landscape, animals, and crafts, in assets to start a business.

Citation

de Gortari, R. and Santos, M.J. (2020), "Rural Entrepreneurship and Small Businesses in Mexico", Alvarado, A.A. and Montiel Méndez, O.J. (Ed.) The History of Entrepreneurship in Mexico, Emerald Publishing Limited, Leeds, pp. 109-124. https://doi.org/10.1108/978-1-83909-171-120201006