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The Purpose-driven Enterprise

Business Acumen for Strategic Communicators: A Primer

ISBN: 978-1-83867-662-9, eISBN: 978-1-83867-659-9

Publication date: 1 March 2021

Citation

Ragas, M.W. and Culp, R. (2021), "The Purpose-driven Enterprise", Business Acumen for Strategic Communicators: A Primer, Emerald Publishing Limited, Leeds, pp. 49-62. https://doi.org/10.1108/978-1-83867-659-920211004

Publisher

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Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited