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Apply Proven Management Tactics

Felix Wortmann (University of St. Gallen, Switzerland)

Heiko Gebauer (Linköping University, Sweden)

Claudio Lamprecht (Strategy&, Switzerland)

Elgar Fleisch (ETH Zurich, Switzerland)

ISBN: 978-1-83797-824-3, eISBN: 978-1-83797-823-6

Publication date: 14 June 2024

Wortmann, F., Gebauer, H., Lamprecht, C. and Fleisch, E. (2024), "Apply Proven Management Tactics", Understanding Products as Services: How the Internet and AI are Transforming Product Companies, Emerald Publishing Limited, Leeds, pp. 173-195. https://doi.org/10.1108/978-1-83797-823-620241015

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Emerald Publishing Limited