The APPNIE Model
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities
ISBN: 978-1-83797-205-0, eISBN: 978-1-83797-204-3
Publication date: 16 February 2024
Abstract
In this chapter, we show the importance of planification and strategy in a chaotic scenario, especially for nascent entrepreneurs in high-tech sectors, presenting a model that starts with the limitations of the SWOT analysis and proposes some improvements.
Keywords
Citation
Micozzi, A. (2024), "The APPNIE Model", Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities, Emerald Publishing Limited, Leeds, pp. 73-80. https://doi.org/10.1108/978-1-83797-204-320241005
Publisher
:Emerald Publishing Limited
Copyright © 2024 Maria Palazzo and Alessandra Micozzi