Going Through the Storms With Innovation in Guarding the Family Legacy
Asian Family Business Case Studies
ISBN: 978-1-83753-761-7, eISBN: 978-1-83753-760-0
Publication date: 10 July 2024
Abstract
This case study aims to investigate and evaluate the operational aspects of a family-owned and managed business in Bangladesh while addressing challenges such as professionalisation, succession planning and innovation. Within this case study, the authors have examined the significance of the Tru Group's journey as a family business, highlighting their transition from a traditional management approach to a modern corporate system. This transformation has had a positive influence on the company's goals and trajectory. Furthermore, the study delves into the decision-making processes and power dynamics among family members within the organisation.
Keywords
Acknowledgements
Acknowledgements
The case illustrated is based on a real family firm based in Bangladesh. To protect the privacy of the family involved in this case, we have changed all names.
Citation
Lin, W.L., Leow, N.X. and Feranita, F. (2024), "Going Through the Storms With Innovation in Guarding the Family Legacy", Feranita, F., Lin, W.L., Khong, K.W. and Goh, S.K. (Ed.) Asian Family Business Case Studies, Emerald Publishing Limited, Leeds, pp. 23-33. https://doi.org/10.1108/978-1-83753-760-020241003
Publisher
:Emerald Publishing Limited
Copyright © 2024 Woon Leong Lin, Nelvin XeChung Leow and Feranita Feranita. Published under exclusive licence by Emerald Publishing Limited