Role of Artificial Intelligence in Promoting Green Destinations for Sustainable Tourism Development

Abstract

The growth and promotion of green tourism destinations can have many potential benefits from artificial intelligence (AI). The literature on AI and applications of AI in promoting green destinations is very less. The major areas of research in this direction are related with nature-based tourism or sustainable tourism. There is a great potential to research in this area as AI can play an important role in promoting green destinations. Simultaneously, AI can play the role of enabler to achieve environmental targets by promoting various green destinations. The major finding of this chapter is that the research in this area is majorly revolving around tourist destinations and sustainable development. Another area of research where AI is used is eco-tourism and sustainable tourism. With the help of various decision support systems, sustainable tourism can be promoted. Social media platforms and digitalization of tourism is a great enabler of using AI in the field of tourism.

Citation

Arora, M. and Chandel, M. (2024), "Role of Artificial Intelligence in Promoting Green Destinations for Sustainable Tourism Development", Alnoor, A., Bayram, G.E., XinYing, C. and Shah, S.H.A. (Ed.) The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 247-260. https://doi.org/10.1108/978-1-83753-746-420241016