Resilience of Tourism Enterprises Facing VUCA Environment

Abstract

The aim of the study is to assess the resilience of tourism enterprises in the face of the pandemic crisis and the war in Ukraine. It was achieved on the base of the results of surveys conducted among Małopolska (Poland) tourism enterprises in the years 2021–2022. The research was conducted using the CAWI technique, it has been collected 517 completed questionnaires. Regression analysis was used to check the relationships between the studied variables. The findings confirm that the surveyed companies react agilely to changing, volatile, uncertain, and complex business conditions. These companies undertook numerous innovative (most often in the scale of the company) solutions in the organisational area. Changes noticed in the behaviour of contractors were also confirmed by constant monitoring of the environment forced by dynamic changes in conditions. Among the factors determining the activities of tourist companies in the context of international factors, one can undoubtedly mention the uncertainty caused by the war in Ukraine (and thus the energy crisis). The research focuses on the important subject of resilience, organisational changes, and agility in adapting to conditions in the face of volatility and uncertainty in the environment.

Citation

Borodako, K., Berbeka, J. and Rudnicki, M. (2024), "Resilience of Tourism Enterprises Facing VUCA Environment", Islam, N.U., Chaudhary, M. and Vukadin, I.M. (Ed.) Tourism in a VUCA World: Managing the Future of Tourism, Emerald Publishing Limited, Leeds, pp. 157-170. https://doi.org/10.1108/978-1-83753-674-020241011