Wellness Tourism After The Pandemic

Abstract

Human life has been unfavourably impacted by COVID-19, which has impacted the entire planet. Contrastingly, it is now crucial to discern the significance of health in human life and pay more attention to protecting health. Owing to COVID-19's influence on lifestyle, it is evident that the pandemic contributes to the development of health tourism and that wellness tourism, which was in the pre-pandemic growth trend, is favoured more often. Therefore, it is indisputable that stakeholders in the health and tourism industries view the rising demand for health-focused holidays as a potential. However, on the opposite hand, it is meaningful to broaden the number of products made available within the context of wellness tourism, to pinpoint areas that are conducive to health-related activities, to generate the infrastructure and superstructure required in these areas and to step up marketing initiatives in order to make the most of this opportunity. To address these concerns, it is deemed crucial that the parties involved in the tourism and health sectors coordinate their efforts.

Citation

Aytaş, G., Ergen, F.D. and Aytekin, E. (2024), "Wellness Tourism After The Pandemic", Tanrisever, C., Pamukçu, H. and Sharma, A. (Ed.) Future Tourism Trends Volume 1 (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 285-298. https://doi.org/10.1108/978-1-83753-244-520241019