Bleisure Tourism: Business and Leisure Together

Abstract

The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.

Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.

Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.

Citation

Mercan, R. and Sandıkcı, M. (2024), "Bleisure Tourism: Business and Leisure Together", Tanrisever, C., Pamukçu, H. and Sharma, A. (Ed.) Future Tourism Trends Volume 1 (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 3-15. https://doi.org/10.1108/978-1-83753-244-520241001