Brand and Brand Management of the Specialised Tourism Product
ISBN: 978-1-83549-409-7, eISBN: 978-1-83549-408-0
Publication date: 10 June 2024
Keywords
Citation
Šerić, N., Milaković, I.K. and Peronja, I. (2024), "Brand and Brand Management of the Specialised Tourism Product", Specialised Tourism Products, Emerald Publishing Limited, Leeds, pp. 103-121. https://doi.org/10.1108/978-1-83549-408-020241009
Publisher
:Emerald Publishing Limited
Copyright © 2024 Neven Šerić, Ivana Kursan Milaković and Ivan Peronja. Published under exclusive licence by Emerald Publishing Limited