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Brand and Brand Management of the Specialised Tourism Product

Specialised Tourism Products

ISBN: 978-1-83549-409-7, eISBN: 978-1-83549-408-0

Publication date: 10 June 2024

Keywords

Citation

Šerić, N., Milaković, I.K. and Peronja, I. (2024), "Brand and Brand Management of the Specialised Tourism Product", Specialised Tourism Products, Emerald Publishing Limited, Leeds, pp. 103-121. https://doi.org/10.1108/978-1-83549-408-020241009

Publisher

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Emerald Publishing Limited

Copyright © 2024 Neven Šerić, Ivana Kursan Milaković and Ivan Peronja. Published under exclusive licence by Emerald Publishing Limited