Transforming Women's Role for the Opportunity in Tourism

Abstract

Tourism is considered to be one of the fastest growing industries with huge potential for economic development and economic reform, especially in developing countries. It directly contributes in the economy not only by earning foreign exchange but also makes a direct contribution through multiplier effect. Diversified tourism methods that promote employment opportunities and business practices provide new innovations and methods to meet the diverse needs of tourists in domestic and international markets. The contribution of women in the global business world has increased in recent years, especially in the hospitality and tourism industry. Their contributions are not only restricted as employees but also equally in business and entrepreneurship. These women have become major actors in the tourism entrepreneurial arena despite facing inequality in a perceived male-dominated environment. In the tourism industry, the proportion of women working in the industry is high, but their roles are mainly engaged in unskilled, low-paid jobs. This chapter will emphasize the opportunities for women in the tourism industry. A brief discussion on the various challenges women face, mainly in terms of a lack of appropriate training and education within the tourism industry sector that might adequately support their business ventures, as well as in relation to lacking sufficient access to finance for their business(es), is provided in this chapter. Significant and rapid measures are needed to support the tourism industry; henceforth, this chapter will also focus on the significant policies and strategies adopted by government and private players to change the role of women in this industry.

Citation

Sodani (Choudhary), P. and Arora, S. (2024), "Transforming Women's Role for the Opportunity in Tourism", Sharma, A. and Arora, S. (Ed.) Strategic Tourism Planning for Communities (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 211-220. https://doi.org/10.1108/978-1-83549-015-020241017