Green Labeling and Green Scapes in the Hospitality and Tourism Industry: A Perspective Study of Industrial Employees Attracting Brand Mark of Hospitality Organizations in UT Regions

Abstract

Green labeling and green scapes are generally associated with environmental practices known as eco-labeling. In the hospitality industry, the concept of green scapes and green labeling has been associated through the attraction of customers toward hospitality organization's brand mark. Green practices make a customer conscious and more tangible for a brand or product. Somewhere, green practices have the instinct to throw as an open-up strategy for futurism growth and to build the brand mark at the next market step of the industry. The determination of green practices of a hospitality organization is performed by the environment working employees (Villemereuil & Gaggiotti, 2015). The organization is advantageous only when the in-house environment is attractive. Green scapes are performed only on the criteria of key certification. The viewpoint of this chapter is to fulfill the criteria of green practices (Warren et al., 2008), attracting brand marks in the hospitality organizations of UT regions. This chapter will investigate the perceptions of industrial employees attracting the brand mark of any hospitality organization in UT states. This chapter will highlight the impact of B2B and B2C businesses connecting to the working environment toward attracting the brand mark of hospitality organizations in the UT states region. This chapter will be paying heed to discuss the enhancing effect of B2B businesses in the UT states market of the tourism and hospitality sector. The sample collected for this chapter using closed ended questionnaire from hospitality organization or hotels in UT destination.

Citation

Grover, S., Kumar, S. and Dhiraj, A. (2024), "Green Labeling and Green Scapes in the Hospitality and Tourism Industry: A Perspective Study of Industrial Employees Attracting Brand Mark of Hospitality Organizations in UT Regions", Sharma, A. and Arora, S. (Ed.) Strategic Tourism Planning for Communities (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 163-172. https://doi.org/10.1108/978-1-83549-015-020241013