Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets
Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
ISBN: 978-1-80455-343-5, eISBN: 978-1-80455-342-8
Publication date: 23 April 2024
Abstract
The purpose of the study is to analyse the impact of COVID-19 on the hospitality industry during the rise of worldwide pandemic crises using Twitter analysis. The study is based on 57,794 English-language tweets mined from Twitter from 1 April 2020 to 15 October 2020. Based on thematic and sentiment analysis, the study found that overall sentiments expressed on Twitter were negative. This chapter contributes to existing knowledge about the COVID-19 crisis and broadens the respondents’ understanding of the potential impacts of the crisis on the most vulnerable tourism and hospitality industry. This research emphasises the sustainable revival of the hospitality industry.
Keywords
Citation
Kajla, T., Raj, S. and Bhardwaj, A.K. (2024), "Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets", Singh, N., Kansra, P. and Gupta, S.L. (Ed.) Digital Influence on Consumer Habits: Marketing Challenges and Opportunities, Emerald Publishing Limited, Leeds, pp. 57-78. https://doi.org/10.1108/978-1-80455-342-820241004
Publisher
:Emerald Publishing Limited
Copyright © 2024 Tanveer Kajla, Sahil Raj and Amit Kumar Bhardwaj