Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-tourism Destination? Evidence From Bangladesh

Abstract

Purpose

Innovative modern technologies are utilised in the hospitality and tourist industry to attract prospective consumers. Travel vlogs have emerged as a type of visual travel blog which includes information regarding tourist destinations, accommodation, cuisine, touristic activities, mode of accessibility, etc. The current study aims to investigate the influence of vlogger credibility on triggering the tourist intention to visit an eco-tourism destination.

Methodology

The present study is a quantitative study, and it was conducted by surveying 218 respondents. A structured, close-ended and self-administrated questionnaire was used to collect data from the respondents.

Findings

The findings indicated that vlogger trustworthiness, expertise and attractiveness significantly impact Bangladeshi tourists' intention towards visiting an eco-tourist destination.

Originality

The present study has several theoretical and practical contributions. Theoretically, the research framework illustrated how the vloggers' trustworthiness, expertise and attractiveness on Bangladeshi tourists' visit intention to eco-tourist destinations. Practically, tourism industry practitioners, particularly destination marketers, will get benefit from the present study.

Citation

Islam, M.T., Hussin, S.R., Yee, W.F. and Pandey, U. (2023), "Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-tourism Destination? Evidence From Bangladesh", Tučková, Z., Dey, S.K., Thai, H.H. and Hoang, S.D. (Ed.) Impact of Industry 4.0 on Sustainable Tourism, Emerald Publishing Limited, Leeds, pp. 1-18. https://doi.org/10.1108/978-1-80455-157-820231001