An Anecdotal Examination of Corporate Social Responsibility Through an African Eye. The Kenyan Experiences

Abstract

This chapter seeks to examine the concept of corporate social responsibility (CSR) in Kenya and evaluate whether the practices of CSR evidenced in Kenya resonates with the needs and aspirations of the people or has been caricatured from the West. The chapter epistemologically examines CSR and tilts this approach to Kenya and how Kenyan indigenous organisations are practising it. There is no denying that the West has been significant in shaping the frameworks of the contemporary CSR agenda thus making its definition not African. It is important to realise that there is no homogeneity in terms of the needs and realities between developed and developing countries. In this regard, any attempts to homogenise the conceptualisation of CSR cannot hold water due to disparities in the cultural underpinnings. A common understanding in the scholarship on CSR is that it is culturally determined. Most multinational organisations operating in Africa have always practised the kind of CSR that mostly resonates with the West rather than Africa. The organisation’s mandate is not only to make profits but also to increase and strike a balance of the needs and interests of the stakeholders. Through desktop research, published scholarly articles were analysed and it was established that there is no African CSR. The one practised in Kenya and the other parts of the African continent is a caricature of the Global North which does not conform to the needs, realities, and expectations of Africans.

Citation

Murunga, P. (2022), "An Anecdotal Examination of Corporate Social Responsibility Through an African Eye. The Kenyan Experiences", Ogunyemi, K., Ogunyemi, O. and Anozie, A. (Ed.) Responsible Management in Africa, Volume 2: Ethical Work and Sustainability, Emerald Publishing Limited, Leeds, pp. 51-66. https://doi.org/10.1108/978-1-80382-493-220221008