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Modesty as a Fashion Growth Opportunity? Exploring the Potential of Fashion, Sustainability, Production, Value, and Marketing

Noreen Q. Siddiqui (University of Glasgow, UK)

Ruth Marciniak (Glasgow Caledonian University, UK)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Siddiqui, N.Q. and Marciniak, R. (2023), "Modesty as a Fashion Growth Opportunity? Exploring the Potential of Fashion, Sustainability, Production, Value, and Marketing", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 127-137. https://doi.org/10.1108/978-1-80382-345-420231011

Publisher

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Emerald Publishing Limited

Copyright © 2023 Noreen Q. Siddiqui and Ruth Marciniak