Caught Between a Rock and a Hard Place: Impact of COVID-19 on Feminist Media in Uganda, Rwanda and Tanzania

Abstract

This chapter explores how feminist and women-owned media/organisations in Uganda, Rwanda and Tanzania navigated the impact of COVID-19. Three debilitating realities contextualise this study. The first is the fact that feminist media find themselves trapped in a global existential struggle following the steady collapse of traditional media’s economic models. Second, women’s owned media by their nature are marginal and undermined by hegemonic patriarchal power structures and third, COVID-19 spared no media. The pandemic devastated the media industry globally especially print, and community-owned media such as women’s owned media. The chapter is informed by political economy of feminist media theories with a main focus on principles of media viability. It draws from interviews with managers and senior reporters at leading feminist and women-owned media/organisations in the three countries. The findings shed light on how operations, human resources, content and financial sustainability were navigated and reshaped in a flawed health, political and socio-cultural systemic context that threatened to annihilate the case media. We highlighted the innovative solutions and resolve indicative of the resilience, determination and agency that these women-owned media/organisations exercised in the face of the crisis at the time, something others can learn from.

Citation

Dralega, C.A., Jjuuko, M. and Solomon, E. (2022), "Caught Between a Rock and a Hard Place: Impact of COVID-19 on Feminist Media in Uganda, Rwanda and Tanzania", Dralega, C.A. and Napakol, A. (Ed.) COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication, Emerald Publishing Limited, Leeds, pp. 19-33. https://doi.org/10.1108/978-1-80382-271-620221002