Wield the Sledgehammer
Break the Wall: Why and How to Democratize Digital in Your Business
ISBN: 978-1-80382-188-7, eISBN: 978-1-80382-185-6
Publication date: 14 December 2022
Citation
Aksehirli, Z., Bart, Y., Chan, K. and Pauwels, K. (2022), "Wield the Sledgehammer", Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 39-52. https://doi.org/10.1108/978-1-80382-185-620221005
Publisher
:Emerald Publishing Limited
Copyright © 2023 Zeynep Aksehirli, Yakov Bart, Kwong Chan and Koen Pauwels